Lamar also performed in the LVI Super Bowl halftime show in Los Angeles
The NFL has announced that Grammy Award-winning rapper Kendrick Lamar will headline the Apple Music Super Bowl LIX Halftime Show, set to take place at Caesars Superdome in New Orleans on February 9, 2025.
Kendrick Lamar returns to the Super Bowl stage
The announcement was made by Lamar on Sunday via social media, where he expressed his excitement for the performance.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why,” Lamar said in his statement, adding, “They got the right one.”
This will be Lamar’s second Super Bowl halftime performance, following his 2022 appearance alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige at Super Bowl LVI.
The upcoming performance will feature creative direction from Lamar’s pgLang company, known for its work on his “Big Steppers” tour.
JAY-Z speaks on Kendrick Lamar performing at the Super Bowl
“Kendrick is truly a once-in-a-generation artist and performer.”
“He has an unparalleled ability to define and influence culture globally. [His] work transcends music, and his impact will be felt for years to come.” pic.twitter.com/u64UAYSde9
— NFR Podcast (@nfr_podcast) September 8, 2024
Jay Z praises Kendrick Lamar after NFL announcement
Lamar’s career, marked by 17 Grammy Awards and a Pulitzer Prize for his 2017 album DAMN., has established him as one of the most influential voices in contemporary music.
His recent collaboration with Future and Metro Boomin, “Like That,” spent three weeks at the top of the Billboard Hot 100 earlier this year, while his track “Not Like Us” also held the No. 1 spot for two weeks this summer.
Earlier this year Lamar made headlines for his feud with Drake.
The battle dominated talk in the music world for weeks and delivered Lamar’s latest chart-stopper.
Lamar even made a cheeky reference to the feud in the video that accompanied the announcement saying “You know it’s only one opportunity to win a championship. No round two’s,”
Shawn”Jay-Z” Carter, founder of Roc Nation, also highlighted Lamar’s exceptional talent, calling him “a once-in-a-generation artist and performer” and noting that Lamar’s“deep love for hip-hop and culture informs his artistic vision.”
source:marca.com
